Remember Khirad reading her magazine upside down, well here we saw Saba doing the same with her book. Then Khirad had twirled now it was Saba’s turn. The Hum Films’ logo was introduced with notes from the Humsafar OST playing in the background. Three four years down the road, check out Bin Roye. I remember there was a time after Humsafar had ended, when we the viewers were often taken to task by the media professionals for being obsessed with the serial, for comparing everything that followed after, against it. After all she is the person responsible for my all time favorite, my ultimate guilty pleasure, Humsafar, right? Right! The promos, I will confess, had left me slightly underwhelmed, but then I consoled myself ke those those were just teasers, yahan tau poori film hai, and if there is anybody in Pakistan who knows how to do an emotional story right it is Momina Duraid. I walked in to that theater all pumped up and ready to be swept away by the whole experience. Combine the wide international release with the very classy promotional campaign and Bin Roye not only succeeded in capturing all us Pakistanis’ attentions, but also drew wider attention to a softer, very vibrant and beautiful side of Pakistan – Mahira Khan and Armeena Khan were stunningly gorgeous, their clothes to die for, Humayun Saeed appropriately suave, and Momina Duraid a passionate advocate for this new wave of Pakistani cinema. It was a moment of great pride to see a Pakistani film listed alongside offerings from Bollywood and Hollywood.Īnd this was not just in the US, friends and family from all parts of the world were calling each other sharing their plans to go watch this one. So just for that, Hum Films, their marketing team and their savvy partnerships with international distributors, all deserve a huge gold star. I do not live in New York, Dallas, or any of the other big cities where Pakistani films are routinely screened, and the few movies that I have watched have been either on the academic circuit – Khuda Ke Liye, Ramchand Pakistani, Khamosh Pani – or online – Josh, Waar – hence this was a big first for me.
What all went on in the film itself is discussed below, but allow me to begin with a huge round of applause for Hum Films, for making it possible for me to watch my first ever Pakistani movie in a movie theater in my state.
And these were my feelings before I’d even set foot in the theater. No matter how many other Pakistani films I watch from hereon forward nothing will ever match the particular thrill of watching this one.
Bin Roye will always remain very special for me.
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